Website content should be about helping patients along the care journey.
Most patients are not content with the first referral that comes along. They take the time to gather plenty of information about medical issues and care options. When patients take these initial steps in their care journey, you have the opportunity to make the best first impression!
These tips are based on our very own medical content marketing solutions.
- Be Patient-Centered: Patients encounter user-friendly websites in all other areas of their lives, so they naturally expect a medical website to be modern and easy to use. Find out what your patients want and deliver such as easy access to appointment scheduling, ALL the services you offer, what insurance you accept. and self-pay options, etc. Understand patient demand and meet it!
- Be Purposeful: Your website may not be 100% about the patient care journey, but it should be somewhere close to that number. For example, you may need legal disclaimers or publish the occasional press release, but for the most part, every part of your website should be about the patient journey, from making informed healthcare decisions to connecting with providers.
- Be Human: What’s your mission? Your vision? Your commitment to bettering the community around you? Patients want to know they matter, and by demonstrating compassion in your practice, you prove it!
- Be Accessible: You wouldn’t use medical jargon when speaking face to face with a patient, so your website should also communicate in terms a patient can understand. Also keep in mind that some of your patient population will have disabilities, impairments, or language barriers, so seek solutions that make the website accessible all of for your particular patient population.
- Tap Marketing Power: Did you know that your website is one of the best ways to attract patients online? With search engine optimization (SEO), and paid search (PPC) best practices, you can drive more patients to your website!
- Use Specialized Writers: Blog content not only shows patients that you are knowledgeable about the topics that matter most to them, but it is also critical for SEO. If you outsource your blog writing, place it in the hands of professional writers with medical writing experience so that your content exudes professional integrity.