Practice Marketing
Online Presence Essentials – What’s In Your Toolbox?
What's in Your Toolbox? Online Presence Essentials Search Visibility Strategy An optimized website and regular blog posting best positions your practice to be found in search by your ideal prospects. Website Optimized for Engagement A website should be engaging and...
What is Medical Marketing and How Does It Impact the Patient Journey?
Medical marketing is about growing revenue for the business side of your medical practice, but it has also converged with the modern patient journey. With digital commercialization, patients now select healthcare like they would any other service, leading to the term...
Ep. 28 Practice Marketing Minis – How The Patient Journey is Transformed By Digital Marketing
Management of our daily lives seems to have converged into one handheld device where many platforms have a commercial purpose, and now we find healthcare heavily impacted by consumerism. eCommerce and brick-and-mortar retail are in a constant race for consumer loyalty...
7 Tips to Promote Your Telehealth with Digital Marketing
Marketing is about bringing in new and returning patients, but it can also help patients understand the value a particular aspect of healthcare holds. Healthcare organizations around the world ramped up their telehealth capabilities during COVID-19 lockdowns, and with...
Tips for Patient Engagement Barriers
Not only does anemic patient engagement lower the quality of care, but it also comes with a high price tag. For example, it is estimated that that nonadherence to treatment plans causes about 100,000 deaths or $100 billion in medical costs – both considered...
7-Step Template for Promoting or Marketing Your Telehealth Services
For providers around the world, telehealth meant that care for many patients could continue during the 2020 pandemic lockdowns. Through this experience, we learned what we are able to accomplish despite isolation. While virtual visits are a common aspect of telehealth...
Patient Focus is the Key to the Digital Front Door
Handheld devices connected to the internet at all times allows for flexibility, greater productivity, and speed of service. Though we may not realize it, these interactions with technology all start with a digital front door. During the pandemic lockdowns of 2020,...
Common Barriers to Patient Engagement & What to Do About Them
Perhaps the best thing about patient engagement is that it is mutually beneficial to both the provider and the patient. Better health outcomes, increased satisfaction with the patient experience, reduction in overall costs, and an enduring provider-patient...
Infographic: Digital Marketing for Concierge & Direct Primary Care Medical Practices
Concierge and direct primary care appeals to a very particular group of patients. Building a patient base of patients preferring this healthcare alternative relies upon targeted marketing with several channels engaged. Mobile-friendly Website More than...
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