Despite 51% receiving COVID relief funding from the CARES Act, 72% of medical practices reported a revenue decrease in 2021. While specialties like behavioral healthcare saw an increase in demand for telehealth services, providers who rely on in-person encounters...
Practice Marketing
3 Top Tips to Build a Thriving Medical Practice
Jan 4, 2022
With every challenge comes an opportunity to improve and gain valuable insights. In today’s ever-evolving healthcare environment, care providers now have the opportunity to use modern technology to their advantage, learning...
The Ultimate Guide to Social Media for Healthcare & Medical Practices
Dec 21, 2021
Connecting with patients through social media builds community, inspires trust, and maximizes your online presence. Social media for healthcare is a valuable opportunity to guide patients in making the right medical decisions for themselves while also increasing your...
HIPAA Compliant Website Checklist: Keeping Your Patient’s Info Safe
Nov 22, 2021
The pandemic event of 2020 underscored our reliance on the internet, to say the least. To “slow the spread,” we saw an increase in patients completing registration tasks online, and attending appointments virtually via telehealth. This has made having a HIPAA...
Medical Website ADA Accessibility – It’s the Right Thing to Do
Nov 18, 2021
TABLE OF CONTENTS What is ADA Compliance for Websites? Do Websites Have to Be ADA Compliant? ADA Website Compliance Lawsuits The Benefits of ADA-Accessible Websites for Healthcare Organizations Medical Advantage Can Make Your Website More Accessible for the Disabled...
The Modern Medical Website’s Central Role for a Thriving Medical Practice
Oct 25, 2021
TABLE OF CONTENTS All Roads Lead to the Medical Website Common Issues That Hinder Medical Practice Website Performance (Plus Practical Solutions) The Roadmap for Modern Medical Website Design Success Pave the Way for Patient Acquisition with Medical Advantage By the...
Create a Marketing Budget for your Practice: Healthcare Marketing Budgets
Oct 14, 2021
TABLE OF CONTENTS Practice Marketing Return on Investment Indicators Step 1 – Set your spending budget Step 2 – Set SMART goals (mix of # leads per month and brand awareness KPIs) Step 3 – Understand basic ROI calculations Step 4 – Consult with experts Step 5 –...
Medical Practice Reputation: The #1 Way to Win New Patients
Sep 28, 2021
“Practice Marketing Essentials Series: Online Reputation Management for Doctors” Surprisingly, the most effective form of advertising – a solid online reputation management for doctors – cannot be bought. Each genuine online doctor review helps build...
Google Ads for Medical Practices: What You Need To Know
Sep 23, 2021
Google ads for medical practices can be a tool for to drive more revenue. At times, a medical practice sees too many empty slots in the schedule, and for this problem, Google Ads for doctors may very well be the cure. Also called PPC (pay-per-click), a successful...
Patient Engagement Podcast Series Part Four: A Conversation with John Lynn
Sep 22, 2021
Healthcare is changing more rapidly than ever – and payers, providers, and patients should be aware of trends in the industry to position themselves for success. Our guest this episode is John Lynn, founder and editor of HealthcareScene.com,...
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