Practice Marketing

Despite 51% receiving COVID relief funding from the CARES Act, 72% of medical practices reported a revenue decrease in 2021. While specialties like behavioral healthcare saw an increase in demand for telehealth services, providers who rely on in-person encounters...

With every challenge comes an opportunity to improve and gain valuable insights. In today’s ever-evolving healthcare environment, care providers now have the opportunity to use modern technology to their advantage, learning...

Connecting with patients through social media builds community, inspires trust, and maximizes your online presence. Social media for healthcare is a valuable opportunity to guide patients in making the right medical decisions for themselves while also increasing your...

The pandemic event of 2020 underscored our reliance on the internet, to say the least. To “slow the spread,” we saw an increase in patients completing registration tasks online, and attending appointments virtually via telehealth. This has made having a HIPAA...

TABLE OF CONTENTS What is ADA Compliance for Websites? Do Websites Have to Be ADA Compliant? ADA Website Compliance Lawsuits The Benefits of ADA-Accessible Websites for Healthcare Organizations Medical Advantage Can Make Your Website More Accessible for the Disabled...

TABLE OF CONTENTS All Roads Lead to the Medical Website Common Issues That Hinder Medical Practice Website Performance (Plus Practical Solutions) The Roadmap for Modern Medical Website Design Success Pave the Way for Patient Acquisition with Medical Advantage By the...

TABLE OF CONTENTS Practice Marketing Return on Investment Indicators Step 1 – Set your spending budget Step 2 – Set SMART goals (mix of # leads per month and brand awareness KPIs) Step 3 – Understand basic ROI calculations Step 4 – Consult with experts Step 5 –...

“Practice Marketing Essentials Series: Online Reputation Management for Doctors”  Surprisingly, the most effective form of advertising – a solid online reputation management for doctors – cannot be bought. Each genuine online doctor review helps build...