Practice Marketing Essentials Series: Practice Marketing ROI Just as medical practice staff would surely notice if supply orders never arrived, healthcare management should expect something to show for money spent...
Practice Services
Social Media for Medical Practices: Increase Awareness & Build Community
This infographic, Social Media for Medical Practices: Increase Awareness and Build Community is adapted from our latest blog post, Social Media for Healthcare: A Powerful Communications Tool. Social media is used for amusement, but it’s really built for promotion, and...
Medical Practice Reputation: The #1 Way to Win New Patients
“Practice Marketing Essentials Series: Online Reputation for Medical Practices” Surprisingly, the most effective form of advertising – a solid online reputation for physicians – cannot be bought. Each genuine online doctor...
Google Ads for Medical Practices: What You Need To Know
Google ads for medical practices can be a tool for to drive more revenue. At times, a medical practice sees too many empty slots in the schedule, and for this problem, Google Ads for doctors may very well be the cure. Also called PPC (pay-per-click), a successful...
Patient Engagement Podcast Series Part Four: A Conversation with John Lynn
Healthcare is changing more rapidly than ever – and payers, providers, and patients should be aware of trends in the industry to position themselves for success. Our guest this episode is John Lynn, founder and editor of HealthcareScene.com,...
Social Media for Healthcare: A Powerful Communications Tool
Practice Marketing Essentials Series: Social Media for Medical Practices Facebook, Twitter, YouTube, and TikTok make up a chaotic social media landscape. With social media and healthcare worlds apart, medical professionals may feel more at home on a platform like...
Infographic: Age Friendly Care For Senior Patients
This Infographic is adapted from our previous article, How the Age-Friendly Model Promotes Better Elder Patient Care. We've included an excerpt from this piece below. Read on to see how your practice can improve it's quality of care for senior pat "Among the greatest...
Increasing Patient Volume at Your Practice: 4 Steps to Take Now
Now that COVID-19 vaccines have reached widespread availability in the United States, rebuilding and increasing patient volume at the medical practice has once again become a hot topic among healthcare providers. As restrictions have been rescinded and vaccines made...
Infographic: SEO for Medical Practices – How to Be Found in Google Search
What you immediately see in search results isn’t there randomly – Google picks favorites. “Search visibility” is how often you are seen in search results. Paid ads are prioritized at the top, but also on-page is unpaid placement called “organic search.” Efforts to...
Infographic: 5 Best Practices Physicians can Follow for Effective Online Reputation Management
For a physician, online reputation management can help maintain positive reviews and bring in new patients. In our recent post, Online Reputation Management for Physicians: Improve your Standing – and your Bottom Line, we discuss how the internet era has impacted...
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