Healthcare is changing more rapidly than ever – and payers, providers, and patients should be aware of trends in the industry to position themselves for success. Our guest this episode is John Lynn, founder and editor of HealthcareScene.com,...
Practice Services
Social Media for Healthcare: A Powerful Communications Tool
Practice Marketing Essentials Series: Social Media for Medical Practices Facebook, Twitter, YouTube, and TikTok make up a chaotic social media landscape. With social media and healthcare worlds apart, medical professionals may feel more at home on a platform like...
Infographic: Age Friendly Care For Senior Patients
This Infographic is adapted from our previous article, How the Age-Friendly Model Promotes Better Elder Patient Care. We've included an excerpt from this piece below. Read on to see how your practice can improve it's quality of care for senior pat "Among the greatest...
Increasing Patient Volume at Your Practice: 4 Steps to Take Now
Now that COVID-19 vaccines have reached widespread availability in the United States, rebuilding and increasing patient volume at the medical practice has once again become a hot topic among healthcare providers. As restrictions have been rescinded and vaccines made...
Infographic: SEO for Medical Practices – How to Be Found in Google Search
What you immediately see in search results isn’t there randomly – Google picks favorites. “Search visibility” is how often you are seen in search results. Paid ads are prioritized at the top, but also on-page is unpaid placement called “organic search.” Efforts to...
Infographic: 5 Best Practices Physicians can Follow for Effective Online Reputation Management
For a physician, online reputation management can help maintain positive reviews and bring in new patients. In our recent post, Online Reputation Management for Physicians: Improve your Standing – and your Bottom Line, we discuss how the internet era has impacted...
Patient Engagement Series Part Two: The Importance of a Practice Website to Patient Engagement
In the digital age, the importance of a medical practice website cannot be understated – having a webpage is about so much more than simply maintaining an online presence. It’s a hub for all of your services, and at the center of the entire patient experience. ...
Practice Marketing Essentials Series: Google Ads for Medical Practices
Google ads for healthcare can be a tool for practices to drive more revenue. At times, a medical practice sees too many empty slots in the schedule, and for this problem, Google Ads for doctors may very well be the cure. Also called PPC (pay-per-click), a successful...
7 Simple Patient Engagement Strategies: Infographic
Patients can take an active role in their healthcare with the help of technology – but without a human touch, patient engagement stagnates. Encouragement and guidance from clinicians and medical staff can empower patients to...
Patient Engagement Series Part One: Engaging Patients with Annual Wellness Visits
Annual Wellness Visits are key to staying up to date on patients' medical conditions while improving quality of care, optimizing revenue, and closing gaps in care across populations. With the shift to value-based care, Annual Wellness Visits are also vital to reducing...
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