The Complete Medical Practice Digital Marketing Blueprint

Maximize Your Presence With Our Free Practice Marketing E-Book

Digital Marketing for Concierge & Direct Primary Care Medical Practices

by | Feb 28, 2022

Digital Marketing for Concierge & Direct Primary Care Medical Practices Infographic

Concierge and direct primary care appeals to a very particular group of patients. Building a patient base of patients preferring this healthcare alternative relies upon targeted marketing with several channels engaged. 

Mobile-friendly Website 

More than ever, internet users reach for their mobile devices to find products and services online. You need a responsive website design that functions well on any mobile device. 

SEO (Search Engine Optimization) 

User search terms such as “direct primary care near me” or “concierge medical practice near me” should display your practice in the results. Know what your patients are searching for and include those terms on your website content.  

Tip: Optimize your online listings, especially your free Google My Business profile.  

PPC (Pay Per Click) 

Paid search (Google is paid for every ad click) is an effective way to be found in relevant searches. When every click costs you money, campaigns must be precise to ensure that only the patients who are likely to choose direct primary care see the ads. 

Reputation Management 

Patients are well aware they have several options for care, so they will take the time to gather information about a practice before booking that initial appointment. One of the most effective ways to convince a patient to choose your practice is to have favorable reviews posted online – enough to average an impressive star rating. 

Social Media 

Social media is highly effective in connecting with the public; thus, it nurtures your brand. Positive social media interactions with your existing patients strengthen relationships – this signals to prospects that patients are happy with the care you provide. 

Working with experienced healthcare digital marketers will help you target your ideal patients so that you can build a sustaining member base. Contact Medical Advantage to get started! 

Medical Advantage Can Help

Medical Advantage expanded its services to include practice marketing through the acquisition of iHealthSpot – a digital marketing firm that services medical practices of all kinds. We offer an all-in-one practice marketing package that attracts and engages new patients every month. 

Talk to a Practice Marketing Expert Today


The Complete Medical Practice Digital Marketing Blueprint

Maximize Your Presence With Our Free Practice Marketing E-Book