Medical Practice Digital Marketing ROI – Set Goals for Growth and Expect Results

by | Nov 4, 2021 | Infographics, Practice Services

Today’s medical practice needs to be where the patients are – online. Digital marketing is a venture that aspires to build brand awareness and attract new patients through a strong online presence. But performance must be tracked to ensure the health of your investment

Infographic about medical practice digital marketing ROI

Marketing Key Performance Indicators (KPIs) 

First, we ask how many leads are coming in – are they quality leads and which channel are the leads coming from? But then there are other success metrics that very by channel: 

  • SEO (search engine optimization) – Website traffic comes from the right geographical location. 
  • PPC (pay per click) – Impressions and clicks.  
  • Social media – Follower growth and engagement or clicks and impressions with paid social.  
  • Online reviews – Improved star rating average, more reviews, and being found in local search. 

65% healthcare marketing professionals say their ROI tracking is successful. 

5-Point Practice Marketing Success Plan 

  • Set your budget – The average budget for healthcare marketing reinvests 8% of revenue. 
  • SMART Goals – Set conservative goals that are Specific, Measurable, Attainable, Realistic, and Time-bound. 
  • Calculate ROI – Basic ROI calculation example: multiply # of leads, # of patients acquired and average revenue per patient, subtract total marketing cost, then divide by total marketing costs, and multiply by one hundred
  • Monthly evaluation – Review all marketing performance metrics to see what is working well and what isn’t. 
  • Enlist expertise – Marketing is a full-time undertaking and mastery takes years to develop. Our full-service marketing team is equipped to bring in new patients every month! 

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