For providers, the modern healthcare landscape is more competitive than ever. With more choices and options for care than ever before, it’s a buyer’s market for patients – and practices need to market themselves effectively in order to increase patient acquisition, retention, and revenue.
In today’s digitally-driven world, effective marketing means digital marketing. An intuitive and functional website, effective use of social media, management of your online reviews and reputation, search engine optimization and much more are all strategies that can drive patients to your website and through the door of your practice.
In this episode of the Medical Advantage podcast, we revisit a conversation with medical practice marketing expert and CEO of iHealthSpot Mary Hall, as well as Medical Advantage Practice Marketing Consultant Scott Podgor, to find out why these techniques are important and how practices can utilize them.
This is the fifteenth episode in the Medical Advantage Podcast, where each we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode.