This infographic about reputation management is adapted from our recent article, Medical Practice Reputation: The #1 Way to Win New Patients.
The modern healthcare consumer no longer blindly trusts referrals, they want to know what others think about a provider before moving forward. To convince prospective patients to book with your medical practice, there should be positive reviews to meet them when find you through Google search, Facebook, Yelp, Healthgrades, Vitals, WebMD, Mayo Clinic, Zocdoc, and more.
Action Steps for a Favorable Online Reputation
Claim and complete profiles on all directories, especially Google My Business.
- Don’t be shy – Ask your patients to post a review online. EHR systems, text messaging, and emails may be leveraged to procure reviews.
- Monitor reviews – Politely respond to both positive and negative reviews. Encourage reviewers to work out unresolved matters with your staff in a private channel.
- Provide the best service – Thanks to patient feedback, you know where your medical practice can improve. Moreover, excellent care compels patients to endorse your practice publicly with online reviews.
- Partner with experts – Hand off reputation maintenance to our team of experts who handle every aspect, including responses to reviews.
Can Negative Reviews Be Deleted?
While it is tempting, it is best to refrain from asking a reviewer to remove their post. However, you may ask forum moderators to delete reviews that violate community guidelines (e.g. offensive language) or disclose any PHI which may violate HIPAA.
Fast fact in the semicircle: 88% of healthcare consumers read online reviews to vet referrals.