Ep. 30 Practice Marketing Series: The Formula for Being Found by Patients Online
That most people first approach healthcare with an online search is a symptom that the patient journey has become a digital one. A study from eligibility.com reports that 89% of Americans ask Google about medical symptoms before consulting with a provider. Finding a medical care solution is the next step, as more than half of patients look for a provider online and also vet referrals by reading online reviews (according to a doctor.com survey). So, to remain competitive as you build out your patient population, patients seeking care should encounter your practice online as much as possible.
Perhaps you’ve seen a Facebook ad for one of your competitors recently, or out of curiosity you Googled your practice type to see what comes up, but don’t find yours. Why is this happening? Many factors are at play to increase the probability of your practice being found online by patients. Some is due to paid advertising, while other gains are achieved by putting out great content (also called paid versus organic search). Having all digital channels engaged gives you the best shot at being found by a patient looking for care.
In this episode we pick up where we left off discussing what online visibility is. We provide explanation of the means available for a medical practice to be found online and how they work.
We also share how one orthopedic practice greatly increased their website traffic, gaining page one search rank for over 100 competitive keywords – using paid search and SEO (search engine optimization) in tandem. Our marketing experts put together a strategy to help them reach their goal – be found online by any patients needing orthopedic care in a competitive market.
Hosted by Rebekah Duke, this episode of the Medical Advantage Podcast continues our practice marketing series based on our new eBook, hot off the presses and free to download: The Complete Medical Practice Digital Marketing Success Blueprint.
Thank you for joining us for this session of the Medical Advantage Podcast, where we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode. Download our free practice marketing eBook here!