Website content should be about helping patients along the care journey. Most patients are not content with the first referral that comes along. They take the time to gather plenty of information about medical issues and care options. When patients take...
Practice Marketing
Ep. 31 Practice Marketing Minis: All You Need to Know About Paid Search & Paid Social
Jun 22, 2022
Patients beginning their care journey online is a trend that shows no signs of stopping. From asking Google medical questions to seeing what providers are in the immediate vicinity, everything a patient needs to make moves toward getting the care they need is in the...
How To Write The Best Content For Your Medical Website
Jun 13, 2022
Have you ever come across a blog that seemed to fully answer your question? Did it even address the peripheral questions that you had not even searched for yet? Knowing how to write content for a website can be approached from more than one angle, but what we know for...
Practice Marketing Case Study | North Bethesda Primary Care
Jun 10, 2022
Practice Marketing Case Study | Marion Dental Smile Center
Jun 9, 2022
Practice Marketing Case Study | The Plastic Surgery Group, P.C.
Jun 7, 2022
Practice Marketing Case Study | Advanced Bone & Joint
Jun 3, 2022
The Digital Patient Journey
Jun 2, 2022
Where online marketing converges with the digital patient journey Patients gather information from many online sources to make the most informed choice of doctor. Informative website content and social media posts build a patient's trust and confidence in...
Key to the Digital Front Door – A Patient-Centered Technology Strategy
May 17, 2022
Digital front door is any entry point or interoperability brought forth by technology. Better coordinating these virtual encounters promotes a more efficient and less tedious process. Essential Components of Digital Front Door Strategy Core essentials for...
Practice Marketing Case Study | Dr. Enrique Whittwell
May 10, 2022
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