Practice Marketing

How To Write The Best Content For Your Medical Website

How To Write The Best Content For Your Medical Website

Have you ever come across a blog that seemed to fully answer your question? Did it even address the peripheral questions that you had not even searched for yet? Knowing how to write content for a website can be approached from more than one angle, but what we know for...

What is Medical Marketing and How Does It Impact the Patient Journey?

What is Medical Marketing and How Does It Impact the Patient Journey?

Medical marketing is about growing revenue for the business side of your medical practice, but it has also converged with the modern patient journey. With digital commercialization, patients now select healthcare like they would any other service, leading to the term...

7-Step Template for Promoting or Marketing Your Telehealth Services

7-Step Template for Promoting or Marketing Your Telehealth Services

For providers around the world, telehealth meant that care for many patients could continue during the 2020 pandemic lockdowns. Through this experience, we learned what we are able to accomplish despite isolation. While virtual visits are a common aspect of telehealth...

Patient Focus is the Key to the Digital Front Door

Patient Focus is the Key to the Digital Front Door

Handheld devices connected to the internet at all times allows for flexibility, greater productivity, and speed of service. Though we may not realize it, these interactions with technology all start with a digital front door. During the pandemic lockdowns of 2020,...

Common Barriers to Patient Engagement & What to Do About Them

Common Barriers to Patient Engagement & What to Do About Them

Perhaps the best thing about patient engagement is that it is mutually beneficial to both the provider and the patient. Better health outcomes, increased satisfaction with the patient experience, reduction in overall costs, and an enduring provider-patient...

Guide: Digital Marketing for Concierge Medical Practices 

Guide: Digital Marketing for Concierge Medical Practices 

Concierge medical practices are an alternative healthcare model with a unique ability to offer more time and focus on patients. With this retainer-based structure, providers serve a smaller patient base allowing clinicians to provide more generous allocations in their...

Medical Advantage - TDC Group