Practice Marketing

6 Tips for Creating the BEST Website Content for Your Patients

6 Tips for Creating the BEST Website Content for Your Patients

Website content should be about helping patients along the care journey.   Most patients are not content with the first referral that comes along. They take the time to gather plenty of information about medical issues and care options. When patients take...

How To Write The Best Content For Your Medical Website

How To Write The Best Content For Your Medical Website

Have you ever come across a blog that seemed to fully answer your question? Did it even address the peripheral questions that you had not even searched for yet? Knowing how to write content for a website can be approached from more than one angle, but what we know for...

The Digital Patient Journey

The Digital Patient Journey

Where online marketing converges with the digital patient journey  Patients gather information from many online sources to make the most informed choice of doctor.  Informative website content and social media posts build a patient's trust and confidence in...