Read Full Episode Transcript Ep. 32 Practice Marketing Minis: Why Your Participation Matters You chose to be in healthcare to help people, are sometimes pulled away to tend to business matters. To minimize time taken away from delivering quality care to patients, many...
Practice Marketing
Ep. 31 Practice Marketing Minis: All You Need to Know About Paid Search & Paid Social
Jun 22, 2022
Read Full Episode Transcript Patients beginning their care journey online is a trend that shows no signs of stopping. From asking Google medical questions to seeing what providers are in the immediate vicinity, everything a patient needs to make moves toward getting...
How To Write The Best Content For Your Medical Website
Jun 13, 2022
Have you ever come across a blog that seemed to fully answer your question? Did it even address the peripheral questions that you had not even searched for yet? Knowing how to write content for a website can be approached from more than one angle, but what we know for...
What is Medical Marketing and How Does It Impact the Patient Journey?
Apr 28, 2022
Medical marketing is about growing revenue for the business side of your medical practice, but it has also converged with the modern patient journey. With digital commercialization, patients now select healthcare like they would any other service, leading to the term...
Ep. 28 Practice Marketing Minis – How The Patient Journey is Transformed By Digital Marketing
Apr 20, 2022
Read Full Episode Transcript Management of our daily lives seems to have converged into one handheld device where many platforms have a commercial purpose, and now we find healthcare heavily impacted by consumerism. eCommerce and brick-and-mortar retail are in a...
7-Step Template for Promoting or Marketing Your Telehealth Services
Mar 25, 2022
For providers around the world, telehealth meant that care for many patients could continue during the 2020 pandemic lockdowns. Through this experience, we learned what we are able to accomplish despite isolation. While virtual visits are a common aspect of telehealth...
Patient Focus is the Key to the Digital Front Door
Mar 17, 2022
Handheld devices connected to the internet at all times allows for flexibility, greater productivity, and speed of service. Though we may not realize it, these interactions with technology all start with a digital front door. During the pandemic lockdowns of 2020,...
Common Barriers to Patient Engagement & What to Do About Them
Mar 7, 2022
Perhaps the best thing about patient engagement is that it is mutually beneficial to both the provider and the patient. Better health outcomes, increased satisfaction with the patient experience, reduction in overall costs, and an enduring provider-patient...
Ep. 24 Online Reputation Management & The Power of Positive Patient Sentiment
Feb 16, 2022
Read Full Episode Transcript You have no control over what patients say about your medical practice online, but the influence of ratings and reviews is simply too powerful to ignore. With the overwhelming majority of patients using online reviews to choose one...
Guide: Digital Marketing for Concierge Medical Practices
Jan 21, 2022
Concierge medical practices are an alternative healthcare model with a unique ability to offer more time and focus on patients. With this retainer-based structure, providers serve a smaller patient base allowing clinicians to provide more generous allocations in their...
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