Practice Marketing

Online Presence Essentials – What’s In Your Toolbox?

Online Presence Essentials – What’s In Your Toolbox?

What's in Your Toolbox? Online Presence Essentials Search Visibility Strategy An optimized website and regular blog posting best positions your practice to be found in search by your ideal prospects. Website Optimized for Engagement A website should be engaging and...

What is Medical Marketing and How Does It Impact the Patient Journey?

What is Medical Marketing and How Does It Impact the Patient Journey?

Medical marketing is about growing revenue for the business side of your medical practice, but it has also converged with the modern patient journey. With digital commercialization, patients now select healthcare like they would any other service, leading to the term...

Why Focus on Value-Based Care?

Why Focus on Value-Based Care?

VBC vs. FFS   Policy shifts offer advantages Providers offering value-based services will have an advantage.    Penalty protection New policies discouraging FFS will be easier to weather for VBS-oriented care.   Better long-term...

7 Tips to Promote Your Telehealth with Digital Marketing

7 Tips to Promote Your Telehealth with Digital Marketing

Marketing is about bringing in new and returning patients, but it can also help patients understand the value a particular aspect of healthcare holds. Healthcare organizations around the world ramped up their telehealth capabilities during COVID-19 lockdowns, and with...

Tips for Patient Engagement Barriers

Tips for Patient Engagement Barriers

Not only does anemic patient engagement lower the quality of care, but it also comes with a high price tag. For example, it is estimated that that nonadherence to treatment plans causes about 100,000 deaths or $100 billion in medical costs – both considered...

7-Step Template for Promoting or Marketing Your Telehealth Services

7-Step Template for Promoting or Marketing Your Telehealth Services

For providers around the world, telehealth meant that care for many patients could continue during the 2020 pandemic lockdowns. Through this experience, we learned what we are able to accomplish despite isolation. While virtual visits are a common aspect of telehealth...

Patient Focus is the Key to the Digital Front Door

Patient Focus is the Key to the Digital Front Door

Handheld devices connected to the internet at all times allows for flexibility, greater productivity, and speed of service. Though we may not realize it, these interactions with technology all start with a digital front door. During the pandemic lockdowns of 2020,...

Common Barriers to Patient Engagement & What to Do About Them

Common Barriers to Patient Engagement & What to Do About Them

Perhaps the best thing about patient engagement is that it is mutually beneficial to both the provider and the patient. Better health outcomes, increased satisfaction with the patient experience, reduction in overall costs, and an enduring provider-patient...