Our Client Results / Practice Marketing

Medical Advantage Helps a Primary Care Build Patient Base from Ground Up

Results

After Medical Advantage implemented a plan to build a patient base from the ground up the primary care practice achieved the following:
Increased Website Traffic

268%

website visitors per month 

Increased Page 1 Rankings

341%

for specialty and local keywords

Increased Patient Requests

400%

through website-generated patient appointment requests

Overview 

This single-physician practice in Washington DC operates under a “Concierge Medicine” model in which, in addition to billing insurance, patients can pay a flat retainer fee per year in exchange for unlimited access to the provider. This practice, established in 2020, struggled with establishing a patient base and brand recognition. 

Challenges

As a brand-new practice, this suburban provider’s largest challenge was building a patient base from scratch. The secondary challenge was establishing an online presence that was not tied to the provider’s previous workplace. Pain points included: 

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Lack of online presence in new practice

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No SEO optimization on website

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All online presence linked to previous practice

Our Solutions

A key part of this practice’s transition was to ensure everything published about the provider online was updated to reflect their new solo practice. Comprehensive and aggressive rebranding efforts led to a new brand launch to drive success. 

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Custom website and enhanced SEO

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Google Ads implementation and maintenance

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Patient generation platform with directory listings management

Medical Advantage Can Help

Medical Advantage is an innovator in healthcare. Our years of experience, data driven strategies and in person approach drive change, improve outcomes, and maximize ROI. Our team has the expertise to provide customized, actionable solutions to decrease the cost of care and improve quality for your practice.