When it comes to big organizational changes, consulting with physician leaders is a critical factor for short-term and long-term success. “I have seen physician engagement serve as an essential ingredient for any major initiative that's being developed and ultimately...
Ep. 32 Practice Marketing Minis: Why Your Participation Matters You chose to be in healthcare to help people, are sometimes pulled away to tend to business matters. To minimize time taken away from delivering quality care to patients, many decision makers in...
Patients beginning their care journey online is a trend that shows no signs of stopping. From asking Google medical questions to seeing what providers are in the immediate vicinity, everything a patient needs to make moves toward getting the care they need is in the...
Ep. 30 Practice Marketing Series: The Formula for Being Found by Patients Online That most people first approach healthcare with an online search is a symptom that the patient journey has become a digital one. A study from eligibility.com reports that 89% of...
If you were to survey your patients asking, “How did you hear about us?” it would come as no surprise if results leaned heavily toward online sources, especially Google. With mobile technology, we can find anything, any time, in one handheld device, within...
Management of our daily lives seems to have converged into one handheld device where many platforms have a commercial purpose, and now we find healthcare heavily impacted by consumerism. eCommerce and brick-and-mortar retail are in a constant race for consumer loyalty...
No healthcare business plan is complete without marketing, but healthcare marketing is more than just a line-item budget – it is an investment necessary for long-term sustainability. Consistent marketing nurtures your brand, keeps your healthcare business competitive,...
The reporting and resources needed to keep up with the demands of Medicare quality standards have only become more cumbersome both now and in the future. Toggling upside and downside risk can be difficult to keep up with and confusing at times. Many practices are...
Will you get an incentive this year, or will you get a penalty? The best way to juggle these two outcomes is to have a value-based care strategy that will endure the ups and downs of the whole calendar year. To get the best possible outcome from your MIPS performance,...
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