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Practice Marketing Case Study|Colorado Dermatology Practice

by | Dec 13, 2022

Our Client Results / Practice Marketing

Colorado Dermatology Practice Bolsters Its Brand Appeal with a Revitalized Web Design 

Results

 By engaging our team of website creators to build a better website, this practice gained:
Achieved

1st

search engine position ranking for Colorado Springs dermatologist

Increased

61%

web traffic

 

Achieved

 30+

page one rankings for dermatology-related keywords in Colorado Springs

Overview of Dermatology Practice 

Since 2009, this dermatology practice based in Colorado Springs has provided exceptionally successful dermatology and plastic surgery, including Mohs Micrographic Surgery for treating basal cell and squamous cell carcinomas. Practice leadership is proud of the solid team environment and philanthropy their practice embodies. This practice serves southern Colorado, with nine locations in seven cities. 

Challenges

Instinctively, practice leaders knew that highlighting their philanthropic activity, strong team culture, and care philosophy into their branding would be a crucial component of their digital marketing strategy. Patients behave like consumers now and know they have many options to sort through when choosing a provider.

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Practices must thoughtfully distinguish themselves from the competition.

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Preserve and secure their top placement in Google search.

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Increase appointment volume and revenue.

Our Solutions

After building two iterations of this dermatologist practice’s website, our website design team was well prepared to create a third revamp. This website incorporates key details such as a canvas texture as a metaphor for the skin, original imagery from the practice, softer colors, and updated branding. We also weave in highlights of the practice’s philanthropic involvement on the main page. The result – a website that reflects their authenticity, humanness, and tightly-woven staff family 

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Optimized the website, employing strong page titles, meta descriptions, and keyword optimization.

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Ensure that every blog is published for best visibility, including close monitoring of crucial keywords.

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Added a careers section to the website, designed to attract top talent by featuring video and “best place to work” awards.

Medical Advantage Can Help

Medical Advantage is an innovator in healthcare. Our years of experience, data driven strategies and in person approach drive change, improve outcomes, and maximize ROI. Our team has the expertise to provide customized, actionable solutions to decrease the cost of care and improve quality for your practice.

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The Complete Medical Practice Digital Marketing Blueprint

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