Our Client Results / Practice Marketing

Practice Marketing Helps Orthopedic Group Increase Patient Acquisition and Revenue

Results

Intent on practice growth and securing superior care quality through the recruitment of top-tier clinicians, this orthopedic group engaged with practice marketing services multiple times. The outcome achieved by our marketing initiatives includes:

Increased Visitors

20,000+ website visitors per month

 

Acquired

80% of website visits from first-time visitors

Achieved

Page one ranking for 50 keywords in two key geographic target markets

Improved

600+ new patient appointments made via website, per month

Overview

A 12-provider, two-location group orthopedic practice in suburban St. Louis, MO, provides comprehensive orthopedic care from surgery to pain management, diagnosis and treatment, walk-in urgent care, and more.

Challenges

The practice’s goal is to be at the forefront of digital marketing, patient acquisition, and revenue growth. In the beginning, they were eager to invest in patient experience enhancements, adopting the award-winning Patient Education Library as offered by Medical Advantage’s Practice Marketing Solution, iHealthSpot.

The working relationship between the practice and iHealthSpot would evolve into a long-term growth partnership fueled by our expanded marketing services. By collaborating with the practice, we helped them advance their patient acquisition goals through continual website updates, progress with expansion, and keeping up with market and technology trends.

 

Challenges Icon

Keeping up with market and technology changes

Challenges Icon

Long term practice growth and expansion

Challenges Icon

Improve patient experience and education

Our Solutions

A year after improving the informational and educational content for the practice, our Practice Marketing Solutions teams were brought in once more to develop a new website for the practice. We launched the initial comprehensive build of a custom website complete with our powerful digital marketing tools. This practice continues to achieve growth targets through a suite of marketing support services. Our marketing efforts include:

Solutions Icon

Custom website development

Solutions Icon

Enhanced Search Engine Optimization (SEO) Services

Solutions Icon

Online reputation management

Solutions Icon

Google pay-per-click advertising

“When we developed the need for a fresh web design we chose iHealthSpot because of their knowledge in the industry. They handled all aspects of our search marketing and online reputation and created unmatched visibility online and have helped us grow our practice substantially over the years.”

 

CMPE, CEO

Medical Advantage Can Help

Medical Advantage is an innovator in healthcare. Our years of experience, data driven strategies and in person approach drive change, improve outcomes, and maximize ROI. Our team has the expertise to provide customized, actionable solutions to decrease the cost of care and improve quality for your practice.