For a physician, online reputation management can help maintain positive reviews and bring in new patients.
In our recent post, Online Reputation Management for Physicians: Improve your Standing – and your Bottom Line, we discuss how the internet era has impacted healthcare – particularly with reputation management for doctors. “In recent years, the Internet has changed everything about the way business is done – and the business of healthcare is no exception. At the click of a button, patients considering which practice and physician to visit have access to a wealth of information to help them decide, including online reviews. This is where a physician can leverage online reputation management.”
Below is our infographic summary of 5 best practices physicians can follow for effective online reputation management.
Managing their online reputation can help physicians improve patient engagement, visits, and profits.
1. Monitor Online Mentions
Monitor mentions on both review sites and social media, and take time to craft swift, thoughtful responses.
2. Claim Business Listings
3. Optimize your Website and Social Media
Optimize your website and social media presence with SEO techniques to boost online visibility.
4. Consider Public Relations Campaigns
Consider public relations campaigns like press releases, announcements, and the promotion of strong reviews on your website.
5. Enlist Help of Reputation Management Experts
Enlist the help of reputation management and practice marketing experts like those at Medical Advantage.
For a free consultation on reputation management strategy and more, contact one of our consultants today.