No healthcare business plan is complete without marketing, but healthcare marketing is more than just a line-item budget – it is an investment necessary for long-term sustainability. Consistent marketing nurtures your brand, keeps your healthcare business competitive, and helps you connect with the right patient as patients look for the right provider for themselves.
In the palm of their hand, a patient has everything they need to find a new provider and stay engaged with a practice. When you are not investing in your online visibility, it is hard for patients to find you, and some may question your competency if you lack an updated website or good reviews. For some healthcare consumers, they may only choose a provider that shows up online, even forgetting about the medical offices they pass every day. We now make our everyday decisions with the help of our mobile devices, and building a strong online presence introduces your practice to prospective patients.
In this episode of the Medical Advantage Podcast, we kick off our practice marketing series based on our new eBook, hot off the presses and free to download: The Complete Medical Practice Digital Marketing Success Blueprint. Rebekah Duke, marketing creative and senior copywriter hosts this episode’s guest Stacey Hatcher, healthcare marketing expert and consultant, to discuss reframing our thinking about digital marketing. Are you just cutting a check and hoping for the best or are you treating this as an investment that necessitates a return?
Stacey walks us through the medical marketing journey from how much to spend, to how long it takes to see results, and what is at play in the digital space during ramp up time. Sometimes starting small is the right way to go, but when you have scalability in mind, you can invest more as you go to see even greater results. She also offers examples of how digital marketing equips practices to maintain a competitive edge.
This is the latest episode in the Medical Advantage Podcast, where each we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode. Download our free practice marketing eBook here!