The Complete Medical Practice Digital Marketing Blueprint

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Ep. 28 Practice Marketing Minis – How The Patient Journey is Transformed By Digital Marketing

by | Apr 20, 2022

Management of our daily lives seems to have converged into one handheld device where many platforms have a commercial purpose, and now we find healthcare heavily impacted by consumerism. eCommerce and brick-and-mortar retail are in a constant race for consumer loyalty by an insistence on creating a superior customer experience. As consumers become increasingly acclimated to a digital world that makes everything quicker and easier, patients will desire the same conveniences with their medical care. Meanwhile, healthcare and commercialization have come together to form retail clinics, and now eCommerce giant Amazon is joining these competitive threats with the inception of the app-based telehealth platform AmazonCare.  

A world transformed by the app-based lifestyle means revisiting the patient journey and acknowledging how consumerism has impacted many of its aspects. The digital patient journey is a Google search for self-diagnosis, finding the right provider to meet specific needs, reassuring patient reviews, and this comes full circle when a patient pays it forward with a new review to help the next new patient. While the fast-paced world of digital marketing driven by technology might feel invasive, there are key benefits to take from this development including workflow streamlining and a better engaged patient population. 

In this episode, hosted by Celina DeFigueiredo-Dusseau, InPractice Technology Consultant, we redraw the patient journey in a way that helps providers come to terms with how a patient’s medical care and their digital life are no longer separate experiences. Though healthcare professionals are not in the business of digital marketing, digital marketing is certainly in their business these days. This awareness can help providers plan their engagement strategy, respond to competitive threats, and even improve patient outcomes! Celina delves into other ways this approach to the care journey improves healthcare on the back end. 

This episode, featuring marketing creative Rebekah Duke, also continues our practice marketing series based on our new eBook, hot off the presses and free to download: The Complete Medical Practice Digital Marketing Success Blueprint. Download our free practice marketing eBook here

Thank you for listening to the Medical Advantage Podcast, where each we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode.  

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The Complete Medical Practice Digital Marketing Blueprint

Maximize Your Presence With Our Free Practice Marketing E-Book