Medical Advantage Announces NP Advantage, a Practice Operations and Growth Solution for Entrepreneurial Nurse Practitioners

by | Feb 10, 2022

The NP Advantage solution provides a complete set of practice services to accelerate the launch of independent Nurse Practitioner practices with no up-front fees.   

Novi, Michigan, February 10, 2022: Medical Advantage, a healthcare services company and part of TDC Group, announces NP Advantage, a comprehensive practice operations and growth solution for nurse practitioners (NPs) opening their own independent practice. In an effort to enhance access to primary care, 24 states have granted NPs full practice authority. NPs in these areas have the opportunity to close care gaps in rural or underserved areas, as well as enter more competitive healthcare markets. The NP Advantage solution will accelerate the launch of nurse practitioner-led practices through a complete set of operational services while requiring no up-front fees.  

“We’ve seen an increase in requests from nurse practitioners for everything from EHR setup, telehealth software selection, the marketing of their practice, payer contracting and more.”, said Paul MacLellan, President of Medical Advantage. “With the NP Advantage solution, NPs don’t have to face these challenges alone. Instead, they rely on our team to implement the contracts, technology, and processes needed to successfully launch and operate their practice – while maintaining full practice autonomy.”   

For over 25 years, Medical Advantage has supported independent practitioners, group practices, independent physician associations, and Medicare ACO’s. Small independent practice clients in particular have benefitted from a portfolio of practice technology, operational, and financial services resulting in over $100 million in rewards over the last 5 years. With NP Advantage, Medical Advantage will leverage this experience to tailor a solution to the exact needs of independent nurse practitioners. 

NP’s opening their own practice will gain access to a wealth of technology and business resources to establish and grow their practice. Participants will receive the help of industry experts through a dedicated Account Manager, creating a partnered relationship to accelerate key initiatives, align on priorities, and assist the office staff wherever needed to improve quality, cost, and business growth.  

“Medicine and healthcare are different. As a former practitioner myself, my colleagues and I entered the medical profession because we wanted to help people feel better, not because we wanted to negotiate payer contracts, manage claims, or set up EHRs,” said Beth Gentner PA-C, Practice Leader, Medical Advantage. “As nurses pursue their dream of opening a practice, Medical Advantage acts as an operational partner, managing the boardroom so that practitioners can keep their attention on the exam room. Together, we achieve better financial performance for the practice – and better care for the patients.”   

NP Advantage – Financial Model: Understanding the capital and cash flow challenges facing any new business, the NP Advantage solution is based on a transparent revenue share model with no up-front fees or hidden costs. With this model, Nurse Practitioners will gain the benefit from services to accelerate their market entry while managing their capital. 

NP Advantage Solution includes the following: 

  • Practice Website: A website built for patient acquisition including request an appointment options and patient education resources. Additional marketing services including SEO (Search Engine Optimization), digital advertising, and online reputation management services to establish an effective online presence are included.  
  • Payer Contracts: Negotiation and confirmation of payer contracts on your behalf. We leverage our extensive contracting experience to negotiate the best possible arrangements. 
  • Electronic Health Record platform: An instance of market leading EHR software, staff training, with templates and reports optimized for the NP practice. 
  • Revenue Cycle Management: Management of billing, coding, and the revenue cycle on behalf of the practice, to maximize reimbursements.  
  • Practice Operations and Reporting: Services include refinement of office workflows, staff training, operational reporting to facilitate improved patient experience and practice growth. 

Working together as partners, nurse practitioners and Medical Advantage can improve access to care across the nation, advance advocacy for full-scope nurse practitioners, and lower the cost of healthcare.  

About Medical Advantage  

Medical Advantage ( is an innovator within the TDC Group of companies (TDC Group) for maximizing health plan and provider clinical and financial performance in value-based contracting. Medical Advantage’s hands-on, value-based healthcare, electronic health record (EHR), dashboards, and telehealth consulting services provide practices, health plans, and delivery systems of all sizes with customized, actionable solutions to decrease the cost of care and improve quality. Medical Advantage’s mission is to simplify the delivery of efficient, high-quality healthcare. 

Media Contact: 

Allison Solit, Director of Marketing 

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